Newszy: We launched skrooge.ai at the beginning of 2025 with a very simple purpose – so people could enjoy accounting services in the UAE as they enjoy their banking with new-age apps like WIO or Revolut (soon in the UAE).
And if in neobanking the underlying driving technology was mobile/cloud, in accounting it is AI/ML. And that’s exactly the tool that we’re obsessed with.
What does AI bring to the table?
- It enables quick, consistent, and precise judgments while processing transaction-related documents in specific contexts such as country, industry, or client. This is important when helping an accountant process hundreds of transactions for multiple clients in different industries within a regular working day.
People struggle to remember the custom chart of accounts of several dozen clients, or handle accounting for multiple complex industries like logistics or manufacturing. And don’t forget about the ever-changing regulatory landscape!
- Besides making judgments, accounting is also very communicative. An accountant needs to request a lot of information (explaining why he needs it), clearly guide the client throughout the process with multiple deadline cadences (monthly/annually), educate him on the meaning of the numbers provided, and promptly reply to accounting- and tax-related client queries. AI can significantly speed up this process by confidently handling conversations while considering the client’s communication preferences.
People are usually so underwater with those repetitive judgments from p.1 that they underestimate the importance of timely, clear, and structured communication. And sometimes they just get moody or simply forget that accounting lingo isn’t taught in schools.
- Last, but not least – on-demand, custom, personalized analytics. Not only based on the numbers of your company, but also benchmarked to industrial standards. Forget about being stuck with one-size-fits-all dashboards or very complex Excel spreadsheets that only expensive financial/data analysts could translate into human language. AI lets you speak to your numbers and get instant solutions that can then be used for FP&A-type business decisions.
People very rarely possess the skill set required for both a great accountant and a financial analyst. And those who do usually cost a lot and aren’t able to generate those analytics as fast as AI.
Given the praise I expressed for AI in the previous three points, you might think that people are no longer important in the business, but actually, quite the opposite!
Why does the quality of people matter even more now?
AI is still an amplifier technology, mostly used in the co-pilot form, so if you don’t hire the best pilots in the game, your AI assistant won’t be as effective. Moreover, it might also learn bad practices from them and become a B-player. Same mechanics as in regular human teams, just in a digital realm. If properly used, AI could also make the screening process much more effective, helping you analyze tons of conversational data across numerous ongoing interviews. It could also help design the personalized sets of questions and problems for the short-listed candidates to assess their particular weak points.
And after those people are hired, you, as a manager, can provide much more constructive, personalized, and data-driven feedback by having AI review their entire work (judgments and communications). This enables professional growth that was previously impossible.
We at skrooge.ai deeply believe that hiring and coaching the best accounting professionals is still the number one factor for success in this business. That’s why our interview-to-offer rate is below 2% and our clients feel the difference from the very first touchpoints with our team.
Why are we hyped about the UAE, and where can we be found?
We’re located at the Dubai Chambers building. We’re excited to serve the UAE SME market, which is growing rapidly and highly values technology-enabled services. People here prioritize their limited time and use these services to leverage it. The hustle-driven, capitalistic culture is strong – just visit one of the numerous business events hosted here regularly – you’ll see it yourself. Or you’ll see us there.
We believe in the power of using numbers. Not just for the tax compliance use case, but for using them as the key asset for decision-making. So, if you’re interested to learn more – go visit skrooge.ai to book a call or come visit us at our office. We’re here throughout the week, building for the future that we envision.
And as a little extra fun (since I think Skrooge in a Superman suit is adorable 😊), here’s the first slide from our deck on the same topic.